It’s Over, COS is Here

I know it’s the primary job of a fashion writer to share,
but this time I’m sorry to say, I am doing it unwillingly. My best-kept fashion
secret, my “yet to be undiscovered by all” source of style and my sole reason
for traveling to Europe, is now opening here, right in my backyard at, South Coast
Plaza.

COS (Collection Of Style) is going to open at South Coast
Plaza. That’s it, I’ve written it down and now I feel my stomach churn. It was
supposed to be my little secret, and now my last bastion of style is here for
everyone else to enjoy too. Right next to its sister store H&M.

Last year it opened its first US store in our neighboring
Los Angeles, but somehow, I could handle that. The Beverly Drive store didn’t
launch with a big bang and much to my relief, didn’t receive many accolades,

My only consolation is that its name, COS (not so pretty in
Farsi) will hopefully be off putting to my Persian friends. I’m also hoping so
will its, androgynous, minimalist, over sized silhouettes (which I am obsessed
with). Everything, which I adore in my closet, is by COS, and so far I was the
only one that owned it.  That’s all about
to change.

I’ve got my fingers crossed and I’m praying that its way too
simple fashion will be a major disappointment to all the the label obsessed OC fashionistas, and that hopefully
it will close shop in a few months and go back to far-far away Sweden and NOT
follow in the footsteps of ABBA and IKEA.

AMEN.

COSSTORES.COM